Royalty Free Song #24 (Cheap Hair Metal) Rock Song
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It's a huge misconception that most publishers will be marketing your book. Really the only time they market your book is if they dish out a large advance. Authors need to be more active in book promotion, more so now than ever before. There are several book at Amazon on self-promotion and book marketing. You may be able to get used books really cheap.
Things you can do very inexpensively or for FREE:
Have a website if you don't.
Write a press release and send it to your local media.
Join online networks and organizations of people who write in that genre and get your name out there. In those forums/places, look for individuals to organize a blog book tour.
Make MySpace and Authors Den profiles and facebook pages for your ebook and pen name. Exposure is good. Also join groups on those sites and post notices of your publication.
Make a book trailer with windows movie maker. It's easy to learn. You can get photos at istock really cheap and royalty-free music cheap. Crank out a 30-sec commercial or something and plaster that baby everywhere. There are hundreds of video sites online.
Have readings/discussions at your local libraries. You could have a really cool one close to Halloween with a horror/suspense/paranormal theme. Some book stores let writers do this too. Make flyers and send out press releases to drum up interest.
Print out some flyers promoting your book and post them on any board you can.
If you have any writing chapters or meetup groups in your area, network and make some flesh and blood connections.
Building your email address book and contact list and send out publication updates.
*Whew!* I'm exhausted just READING about the process! Thanks for all the fantastic tips, Courtney!